Do you realize the power of SMS?
For a while now, I had been hesitating calling up two potential clients. My worry was this: These guys are really, really, senior people in their organizations. Unsolicited phone calls would be as welcome as a tooth-ache in the middle of a busy day. Emails : too slow, and the potential for them to be ignored was too high.
I sent them an SMS each: telling them what I wanted to speak to them about, and asking them what a good time to call would be.
Within minutes, I got replies from both - and the calls are fixed.
What I learnt: SMS works. Its a damn sight quicker than email, and most important: allows you to do some "permission based contacting". The next time you hesitate to call a person, try sending an SMS instead.
For a while now, I had been hesitating calling up two potential clients. My worry was this: These guys are really, really, senior people in their organizations. Unsolicited phone calls would be as welcome as a tooth-ache in the middle of a busy day. Emails : too slow, and the potential for them to be ignored was too high.
I sent them an SMS each: telling them what I wanted to speak to them about, and asking them what a good time to call would be.
Within minutes, I got replies from both - and the calls are fixed.
What I learnt: SMS works. Its a damn sight quicker than email, and most important: allows you to do some "permission based contacting". The next time you hesitate to call a person, try sending an SMS instead.
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